I was speaking to a friend the other day who introduced me to a new term, 'Communication Language'. It's similar in concept to Gary Chapman's 'Love Languages'. That we each have a preferred communication medium that we like to use: Email; Text; Facebook; Phone; Skype (chat/call); Etc.
My friend said to me 'I'm a phone guy, call it old fashioned, I love my technology but I always prefer to make a phone call.' Now I'm not a phone guy, sure I'll make phone calls and enjoy them but it's not my preferred method of communication.
What I want to highlight is this: the preferred means of communication for some people is email, they enjoy writing them, receiving and reply promptly. For others it's text. I've a friend who confessed to me the other day 'I LOVE getting text messages.' For others it is a phone call and for others still it's a Facebook message. I would add the fax option in here but that's just plain weird!
My point is this... If someone who's preferred medium is email, emails a preferential texter, then the texter is likely not to value the emailers medium as highly. If it were a text sent, then a near instant reply would happen, but because it's email there is the potential for no reply to be sent at all.
As leaders we need to value all mediums. We need to be aware that for those communicating with us, the medium by which they use is important to them and therefore necessary to respect and engage with. Crossing mediums: you are texted and respond with a phone call is fine. What is at stake is the content of the communique, and that this is honoured with a response when neccessary.
For our integrity as leaders we cannot afford to become slack communicators just because our preferred method of communication isn't instigated. We must take the higher road.
This also applies to those situations when you communicate to someone, perhaps asking them a question, only to have no response. Then some days later that same person will send a communique to you expecting a response. We all know what we'd like to do, but a leader with integrity will do what is right: reply to their communique, and enquire of the communique that was previously seemingly ignored.
Books and books have been written on this very subject, all of which offer far more wisdom and depth than these initial thoughts, but foundational to our leadership needs to be a sound integrity concerning our communication. May this be what results for you as you put into practice these ideas.